My name is Aliya Rajah
So my background is quite different to what I do now.
Originally from the UK, I initially studied Biomedical Science at the University of Surrey and then went on to complete my Master’s in Public Health at King’s College London. I quickly worked my way up to a managerial position in my role at a voluntary organisation, and then landed myself a Senior Executive Officer position at aged 24 at Public Health England.
I was massively out of my comfort zone, having to chair meetings with people who were 10-30 years older than I was, and present in front of audiences of 200+ people. It’s from being so out of my depth that my confidence grew enormously. I learnt that confidence comes from DOING, and if you wait until you’re confident to pursue your goals, you’re going to be waiting for a VERY long time.
Although on paper I had landed my dream role, I felt that there was something missing and that I wasn’t having the day to day impact that I wanted to be having. I felt as though I wasn’t living my passion and that things needed to change.
I used to put a lot of pressure and be very hard on myself. Although I was pretty confident in my abilities, my self-esteem would often dip, which led me to focus on the negative aspects of myself and often compare myself to others. Through learning about and practising self-love, I realised that I was the one doing that to myself. Through building self-awareness I understood just how much I was holding myself back and in so many different areas of my life because of the negative thoughts I was having, which hugely affected the way I was showing up. I realised that in life you can either be your own best friend or your own worst enemy, and whichever one you choose will have a huge impact on the outcomes you see in your life.
Confidence is not ‘they will like me.' Confidence is ‘I’ll be fine if they don’t’.
I discovered what coaching was and knew instantly that I had found my calling. I completed my life coaching and NLP training and decided to specialise in confidence and self-esteem for women.
I have invested tens of thousands of pounds in coaches, training courses and books because I truly feel that investing in your personal development is the way to develop a high level of self-awareness, discover and unblock what’s holding you back and to truly master yourself.
I started my business, working with one on one clients and running events in London. After 7 months I decided to join my family out in Abu Dhabi to find out if there was an interest in what I do in the UAE. I didn’t know anyone in the country but decided to just take a risk and start running confidence building events. During my 15 months there before moving to Dubai, I had run 15 workshops, worked with clients from UAE, Saudi Arabia, England, Morocco, Jordan, Palestine, Ireland, Pakistan, USA, Australia and South Africa (to name a few) and became a speaker, speaking at wellness events, schools and within organisations.
The relationship you have with yourself sets the tone for every other relationship you have.
There were SO many doubts I had before starting my own business but once again, I held a mirror up to myself and the beliefs I was holding onto and realised that I had to let them go if I were to follow my dreams.
Today I feel so grateful to have helped hundreds of women develop a deeper sense of self-awareness and build their confidence. It’s a blessing to be able to wake up each day and witness huge shifts in the lives of others as a result of applying the principles I share in my coaching sessions, talks, and workshops.
Now that you’ve gotten to know me a little more, I’d love to hear more about you. Whether you start with my podcast, attend one of my events, join my Facebook group or decide to work with me one-on-one, I can’t wait to witness your amazing success story too. If there’s one thing I can get you started with before we start, is that the relationship you have with yourself really is everything. The first step I invite you to take is to make the decision to believe that you really can have so much more. To start, first you have to believe that it is possible.
Lots of love and positive vibes,